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Harvard Business Review Brazil publishes an article on the NeuroTrainingLab™

NTL Brazil is managed by our partner company Nortus

“NeuroTrainingLab™ offers a unique experience of observable and measurable development of leadership competencies in a scenario that simulates reality.”

This is how our partner Nortus describes and promotes its training center, which is already operational in Campinas near Sao Paulo for professionals and managers in the Brazilian market.

Nortus is a reference company in contemporary management solutions. In the interview, published in Harvard Business Review, Prof. Dr. Steven Poelmans, the founder of NeuroTrainingLab™, comments on an experience teaching MBA students at IESE Business School that led to the creation of the patented methodology.

“I have been teaching for some time in some of the major business schools in the world using the case method. On one occasion, one of the students raised his hand during a case discussion and said, "If I were in this situation, I would do this, this and that! I would talk to the HR manager and tell her clearly what is going on." He was getting very nervous. So I said, "Okay, let's do it! You're you, and this girl in front of you will be the HR manager. Talk." To my great surprise, he failed to do so. He began to stutter, to look for words, and said something offensive to the other person. It was then that I realized that yes, the case method is a big step forward in the way we teach leadership, but we need simulations, role plays where people can really act upon what they have in mind.”